Easy ordering of water and products in the app

Mobile app

A product that simplifies ordering water and makes it as convenient as possible.

What we have done

WaterOne is a local water delivery service in Pennsylvania that decided to completely transform its approach to customer service. Previously, all orders were processed manually via calls and messages, which was time-consuming and made it difficult to scale the business. Our task was to create a digital product that makes ordering water simple and intuitive for every family while helping the business reach the next level. The primary audience was households, including families with children, seniors, and suburban residents. For them, it was crucial to create an extremely simple interface with clear navigation, where every action is self-explanatory. That's why we built the project around simplicity, predictability, and convenience, stripping away all the clutter and keeping only what users truly need.

Process

The project began with in-depth research. We conducted interviews with business owners and prospective users, gathered their needs, and identified key use cases. Next, we formulated hypotheses and validated them using wireframes, clickable prototypes, and testing. Before approving the final structure, the team developed over 50 screens. A team of four specialists—two Product Designers, a Lead Designer, and a Project Manager—worked on the project for six months. We implemented a full design cycle, from logic and structure to UI, typography, an illustration system, and interactions. We chose the Fixel font by MacPaw for the project, as it combines a modern look, simplicity, and usability. The color palette is built around themes of purity, trust, and associations with water. Special attention was paid to the user journey to ensure that placing an order takes minimal time and requires no unnecessary steps.

Easy ordering of water and products in the app

Result

WaterOne received a simple and intuitive app that requires no explanations or lengthy onboarding. During testing, users easily completed all scenarios with barely any reading required, and placing an order took less than a minute. The client was thrilled with the result and is already planning a full-scale product launch this summer. The team is now preparing for the next development phase, which will introduce subscriptions, a loyalty program, and notifications about delivery schedule updates. For us, this project has become a great example of how thoughtful design can turn a routine daily task into a simple, convenient, and enjoyable experience for people of all ages.

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What we offer for products like WaterOne

Design that speaks for itself

We create interfaces where every button, color, and spacing helps the user quickly understand what to do next. Simplicity here isn't accidental, but carefully considered at every stage.

Clear to anyone

We design products not only for tech-savvy users, but also for families, busy parents, and older adults. The app should be simple to use without any tutorials, confusion, or unnecessary steps.

Simple UX for complex processes

Orders, recurring purchases, addresses, delivery schedules, and notifications may be complex behind the scenes, but on the screen, everything must appear effortless and clear to the user.

Ready for development

We prepare the design so that the development team immediately understands the product logic. Components, states, scenarios, and documentation help move faster from mockups to the actual launch.